Motorcycle Apparel Survey
Racer X
November 2010
|
|
|
|
| Motorcycle apparel purchasing information sources |
| Internet |
37.5% |
| Magazines |
22.0% |
| Catalogs |
10.7% |
| Dealership displays |
5.8% |
| Online product reviews/features |
5.8% |
| Friends |
4.1% |
| Online ads |
2.2% |
| Pro racers at the track |
1.7% |
| Flyers/Coupons |
0.3% |
| Television |
0.2% |
| Other |
8.4% |
|
|
|
|
| Apparel items planned to purchase in the next 12 months |
| Jersey |
64.6% |
| Pants |
63.3% |
| Gloves |
60.1% |
| Goggles |
55.6% |
| Helmet |
52.9% |
| Boots |
46.9% |
| Socks |
39.2% |
| Neck protector |
34.1% |
| Chest protector |
31.9% |
| Knee brace |
25.5% |
| Body armor |
14.0% |
| Kidney belt |
7.9% |
| Enduro jacket |
3.6% |
| Other |
6.9% |
| Not planning to purchase any apparel items |
12.0% |
|
|
|
|
|
|
| Helmet ownership by brand |
|
| Shoei |
28.8% |
| Fox |
22.5% |
| HJC |
22.4% |
| Bell |
19.5% |
| Troy Lee Designs |
15.8% |
| Arai |
15.5% |
| Thor |
14.4% |
| One Industries |
13.4% |
| Fly |
9.0% |
| SixSixOne |
7.6% |
| O’Neal |
6.2% |
| MSR |
4.6% |
| Answer |
4.1% |
| KBC |
3.8% |
| M2R |
3.8% |
| No Fear |
2.9% |
| AXO |
1.7% |
| Scorpion |
1.6% |
| Shift |
1.6% |
| AFX |
1.6% |
| EVS |
1.4% |
| GMax |
1.3% |
| AGV |
1.2% |
| Xtreme |
1.2% |
| THH |
1.0% |
| Scott USA |
1.0% |
| Shark |
1.0% |
| Other |
6.5% |
| None |
0.6% |
|
|
|
|
|
|
| Boot Ownership by brand |
|
| Alpinestars |
62.7% |
| Gaerne |
20.4% |
| Fox |
18.0% |
| Thor |
8.2% |
| Sidi |
7.6% |
| O’Neal |
4.5% |
| SixSixOne |
3.8% |
| AXO |
3.7% |
| MSR |
2.9% |
| Fly |
2.7% |
| Berik |
2.6% |
| Answer |
2.4% |
| TCX |
2.2% |
| Shift |
1.0% |
| Other |
3.8% |
| None |
1.8% |
|
|
| Riding pant by brand owned |
|
| Fox |
42.5% |
| Thor |
34.3% |
| MSR |
17.8% |
| Answer |
16.9% |
| Fly |
14.3% |
| No Fear |
14.3% |
| Troy Lee Designs |
14.3% |
| Shift |
10.8% |
| O’Neal |
10.0% |
| One Industries |
6.7% |
| Moose |
5.7% |
| AXO |
5.0% |
| Alloy |
3.6% |
| Other |
3.1% |
| Klim |
1.2% |
| Acerbis |
1.0% |
| Other |
1.5% |
| None |
1.5% |
|
|
| Goggle brands owned |
|
| Scott |
51.1% |
| Oakley |
40.3% |
| Spy |
26.4% |
| Smith |
18.9% |
| Dragon |
7.8% |
| Fox |
7.7% |
| Thor |
4.6% |
| Utopia |
3.7% |
| Pro Grip |
3.6% |
| X Brand |
3.0% |
| VonZipper |
2.0% |
| Fly |
1.8% |
| Blur |
1.7% |
| MSR |
1.0% |
| Steel MX |
1.0% |
| Other |
2.7% |
| None |
1.2% |
|
|
| Chest protector brands owned |
|
| Fox |
32.0% |
| Thor |
30.1% |
| EVS |
11.7% |
| SixSixOne |
10.3% |
| HRP |
7.6% |
| Troy Lee Designs |
6.4% |
| MSR |
5.2% |
| No Fear |
4.7% |
| Fly |
3.6% |
| O’Neal |
3.6% |
| Answer |
3.5% |
| Shift |
3.1% |
| Acerbis |
2.2% |
| AXO |
2.2% |
| Moose |
1.8% |
| Other |
4.5% |
| None |
15.4% |
|
|
|
|
| Neck brace brand owned |
|
| Leatt |
78.4% |
| EVS |
10.6% |
| Alpinestars |
9.7% |
| Omega |
0.6% |
| Other |
1.1% |
| None |
43.5% |
|
|
|
|
| Knee braces owned |
|
| Asterisk |
26.5% |
| EVS |
26.4% |
| Cti/Ossur |
17.8% |
| Thor |
11.0% |
| Fox/POD |
7.5% |
| Other |
11.2% |
| None |
41.1% |
|
|
| Sunglass brands worn |
|
| Oakley |
50.6% |
| Spy |
20.1% |
| Ray Ban |
7.5% |
| Smith |
7.5% |
| Dragon |
5.1% |
| VonZipper |
4.8% |
| Arnette |
4.6% |
| Scott |
4.5% |
| Fox |
4.3% |
| Utopia |
1.5% |
| Other |
32.7% |
| None |
3.0% |
