You VS the World and its Elements
Your athletic pursuits have corrupted you and you now will never be part of the “main stream”. For some reason, you have abandoned the conventional trappings of society for a pursuit that leaves a good portion of the world wondering why you do what you do. You have put on hold or abandoned popular notions of success. You have put your body at risk of injury. You pursue a sport that is not accepted by or considered a sport by most. You train, you practice and you work hard to perfect and evolve your passion. Although you are forever seperate from main stream culture because of this passion, you are not alone.
You are VIRUS.
The action sports “individual” athlete has evolved into the brightest and best in the world. Training and performance are key to the sucess of these individuals and every little edge can make a big difference. VIRUS has sought to bring the most bleeding edge fabric technology to the action sport athlete. These fabrics help strengthen, cool, warm and protect during training to competing. With our foundation in performance fabric and active apparel – we now can bring the best of class in product to what we believe are the world’s most exciting sports and dynamic athletes.
With years of technical apparel fabrication and the latest technology labratories – we are prepared to stand with those who stand alone.
One VS – The Individual VS the Elements. VIRUS – Technology and Performance
The Virus Technology
Natural Cooling Element Cool Jade Technology has been developed to reduce skin surface temperature for use in high temperature – resulting in a reduction of 6-10 deg. F or 2 deg. C. Made by recycled Jade shavings, this natural substance has been used in jewelry for centuries with no adverse affect on the skin.
Heat Trap Made With Recycled Coffee Our Coffee Charcoal technology is designed specifically for use in cold weather. Made from recycled coffee beans, this technology insulates and traps heat. Our studies prove that the use of coffee charcoal in contact with the skin will raise surface temperatures 10 ° F. This technology provides a superior natural barrier from the cold combined with our quick dry technology allows for a comfortable resistance to low atmospheric temperatures.
Rejuviantive and Recovery Compound Our Bioceramic technology was developed for rejuvenation and to counteract fatigue when applied to the skin. This technology was first used in bands applied to surgeons during lengthy operations to decrease fatigue and add stability to their hands. The mineral compound used in our Bioceramic has been mined from deep pockets in the ocean. It is an organic compound that not only adds to the recovery of muscle and nerves but is also works as an antioxidant. Our studies have proven that this technology fights arthritis, adds to nerve and muscle regeneration and helps relieve toxicities in the human body.
No Seams for Sensitive Areas Seamless Technology has everything to do with the use, or in this case, the non-use of the seams in fabrication of our technical apparel. Depending on the motion of the activity, seams used in apparel construction can have irritating effect on the skin when in close contact.
Renewable Comfort Bamboo Charcoal is a renewable and natural substance used for its feel when in close contact to sensitive regions of the skin. An all temperature offering, this is used for its soft feel. As it is a natural substance, there is no concern for adverse body reactions or cumulative ill effects
Keep Warm in and Keep Cold Out Heat Trap is designed to trap heat close to the skin, while allowing moisture out. Based entirely on our yarn construction and material selection – our testing proves that heat trap increases surface temperature by 10 °F 2°C. No chemical treatments or applications are used to achieve this feature.
Sheild from Harmful UV Rays Our UV Shield technology focuses on the prevention of the most damaging spectrum of sunrays from contact with the skin. SPF ranges from 30-50 protection from our UV Shield technology is achieved with our fabric construction and not through artificial or chemical applications.
Dry’s Fast, Rinse Repeat Quick Dry begins with the formula of our fabrics. We carefully design fabrics to inhibit the absorption of moisture. We then weave the yarn with microscopic funnels that allow wicking to flow moisture away from the skin. No chemical treatments or applications are used to achieve this feature.
Defend Against Odor Causing Microbes Anti-odor technology begins with selecting compounds to weave in our fabric that deters the growth of microbes that grow and emit noxious fumes. There is no artificial or chemical process in the treatment of our fabrics to achieve this feature.
Directional Flexability 2-Way stretch technology is used for a more rugged construction that requires strenuous radial motion. This allows the fabric to give flex and support where it’s needed most based on the specific action sport. In our aquatic series, paddling is a good example of a repetitive radial motion that requires support and flexibility.
For full range of motion 4-Way Stretch is designed for effortless 360 Degree range of motion. 4-Way Stretch starts with the construction and design of our fabrics that allow for effortless wide ranges of motion. Garment fabrication then is made to allow fabric stretch flows throughout – ensuring optimal stretch.