Rider Approved Designs PRESS RELEASE US 2012

After more than a year of development, Rider Approved Designs is pleased to announce the debut of our Advantage and Release Formula wheels. These wheels have been developed for serious riders looking to improve their skateboarding experience. Rider Approved Designs is a skater driven company, where all products are designed by the riders to maximize performance and the riding experience. Unlike most other wheels in the market today, all of our products have been designed from the core out. Don’t just take our word for it, give ‘em a try for yourself. We’re confident you won’t be disappointed.

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The 74mm Advantage gives you all the edge you need to control your direction and speed. With a 58mm contact patch, supported flexible lips, these wheels allow maximum grip on the pavement without compromising mobility or speed. Built from the “Crown” core out you can be guaranteed the smooth slide you’ve been looking for. With three points and two valleys to section the wheel into distinct sections, chatter and vibrations are eliminated. Made out of material 10x stronger than traditional cores, the Crown doesn’t deform under weight, maximizing your potential roll speed.


DIAMETER: 74 Millimeter
CONTACT PATCH : 58 Millimeter
CORE PLACEMENT: Offset
LIP PROFILE : Square
AVAILABLE DUROS: 78a & 80a

The 72 mm Release allows you to let it all out. With a 42mm contact patch and radius edges, finding the release points has never been so easy. It’s a “true” center-set wheel so it doesn’t matter which way you put it on. At the heart of it all is the “Crown” core. With three points and two valleys to separate the wheel into distinct sections, chatter and vibrations are eliminated. Made out of material 10x stronger than traditional cores, the Crown doesn’t deform under weight, maximizing your potential roll speed.

DIAMETER: 72 Millimeter
CONTACT PATCH : 42 Millimeter
CORE PLACEMENT: Centerset
LIP PROFILE : Round
AVAILABLE DUROS: 78a & 80a

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78a durometer wheels are White
80a durometer wheels are Red